OneWheel Integrated Marketing Campaign

Aug 23

Written By Elliott Benson

Screen Shot 2020-09-10 at 12.04.30 PM.png

Screen Shot 2020-07-30 at 3.17.42 PM.png

Screen Shot 2020-07-30 at 3.17.56 PM.png

Screen Shot 2020-07-30 at 3.18.05 PM.png

Screen Shot 2020-07-30 at 3.18.21 PM.png

Screen Shot 2020-07-30 at 3.18.35 PM.png

Screen Shot 2020-07-30 at 3.18.51 PM.png

Screen Shot 2020-07-30 at 3.19.05 PM.png

Screen Shot 2020-07-30 at 3.19.16 PM.png

Screen Shot 2020-07-30 at 3.19.26 PM.png

Screen Shot 2020-07-30 at 3.19.38 PM.png

Screen Shot 2020-07-30 at 3.19.48 PM.png

Screen Shot 2020-07-30 at 3.19.58 PM.png

Screen Shot 2020-07-30 at 3.20.07 PM.png

Screen Shot 2020-07-30 at 3.20.16 PM.png

Screen Shot 2020-07-30 at 3.20.26 PM.png

Screen Shot 2020-07-30 at 3.20.36 PM.png

Screen Shot 2020-07-30 at 3.20.48 PM.png

Screen Shot 2020-07-30 at 3.20.56 PM.png

While studying integrated marketing online, we were asked to create a fictional integrated marketing campaign for a company and product of our choosing. I chose the OneWheel, by Future Motion; a singular wheeled board which is powered by an electric motor to propel the rider to speeds up to 19 miles an hour. As someone who owns a OneWheel and thoroughly enjoys riding it, I thought it would be the perfect product to speak to in my campaign.

The campaign was put together as a keynote presentation, which includes the executive summary, product background, competitor analysis, SWOT analysis, target market, objectives and strategies, points-of-parity, and a creative brief. You can check out the entire presentation below.

Elliott Benson

OneWheel Integrated Marketing Campaign

Butterbean Farms Media Project

My Friend Billy Video Project