Adventures Eleven Logo Design

Earlier this year I was contacted by Jack Chappell to create a logo for his new business. Jack and I spoke on the phone a couple of times, where he was able to describe the vision and brand feel for Adventures Eleven. Painting a picture of an outdoor adventure focused experience, where clients go on trips around the country in small groups, sometimes with friends and a few guides. All while experiencing each location on a smaller, personal level for the client.

After I gathered the information from Jack and a few examples, I got to work in Adobe Illustrator. I drafted a few different versions and the above copy is the final choice that was made by Jack.